The Newz Biz Team, MUMBAI
Business conglomerate Shapoorji Pallonji’s housing platform Joyville, for the first time has announced the launch of ‘Joy Ho Home Fest’ in an effort to encourage homebuyers to avail a bouquet of offers while purchasing their dream home. The ‘Joy Ho Home Fest’ is an offer-led Independence month campaign to showcase five residential projects namely Joyville Howrah (near Kolkata), Joyville Gurugram (Sector 102), Joyville Virar (near Mumbai), Joyville Hadapsar Annexe (East Pune) and Sensorium (West Pune).
The campaign comprises a medley of three brand films and various creative assets which have been rolled out on digital platforms and OOH.
The ‘Joy Ho Home Fest’ is designed by the company as an effort to provide financial relief to homebuyers while booking their dream homes. The campaign will enable homebuyers to pay an Expression of Interest (EOI) amount of Rs. 9999/- to reserve their dream home. The scheme also allows customers to avail attractive discounts which bring down the effective rate of interest on home loan to 2.99 per cent for a fixed tenure.
That’s not all. As per the scheme the homebuyers can avail additional benefit equivalent to 50% on the applicable GST on the consideration value while booking an apartment before August 31, 2021.
The offers are applicable to selected under-construction apartments. In case of any cancellation, the homebuyers will receive 100% refund on the EOI amount paid.
Prospective home buyers who are unable to visit the project sales offices can also book their dream home using Joyville’s online sales platform. The company has developed this virtual platform to provide an actual site visit experience to the prospective homebuyers.
Speaking on the launch of this campaign, Sriram Mahadevan (Managing Director, Joyville Shapoorji Housing) said, “We are delighted to launch the Joy Ho Home Fest, Joyville’s first multi-city property fest just before the festive season starts in India. In view of the adoption of the Work from Home concept amid the pandemic, people are looking to buy their first home and those who already own flats want to upgrade to bigger flats with better amenities without stretching their budget too much. We have also noticed that the housing demand is consolidating towards branded developers with better execution track records.”