Mumbai : TATA.CARS, India’s leading SUV manufacturer, today announced the launch of the Tata Sierra Legend Series, a new five-variant range that expands access to a more elevated and indulgent Sierra experience. Starting at ₹11.99 lakh*, the Legend Series reinforces the Sierra’s Premium Mid-SUV proposition by enriching its ‘Lifespace on the Go’ philosophy with a more sophisticated cabin experience, enhanced comfort and sought-after convenience features.
It retains the iconic design, advanced technology and commanding SUV performance that have come to define the Sierra. As part of the Legend Series, Pure L makes Sierra’s premium cabin experience more accessible than ever. Priced at ₹13.79 lakh*, it accentuates Sierra’s distinctive design with 17-inch alloy wheels, while premium leatherette interiors coupled with a 26.03 cm HD infotainment system with an 8-speaker audio system create a more sophisticated cabin environment. For an additional ₹50,000, the Pure L (O) adds open-air luxury with the segment-largest Panaromax Voice Assisted Sunroof. For customers seeking an even more indulgent in-cabin experience, the Pure+ L, priced at ₹14.99 lakh*, adds ventilated front seats, 6-way powered driver seat with thigh support extender, and Boss Mode.
These enhancements further elevate comfort and convenience for occupants. Beyond these enhancements, every Sierra continues to deliver the attributes that have made it one of the most compelling offerings in the Premium Mid-SUV segment. Built on a 5-star Bharat NCAPrated body structure, it comes standard with 6 airbags, ESP with 20 functions and all-wheel disc brakes. Customers can choose from three powertrain options: the 1.5L Hyperion TGDi petrol, 1.5L Revotron petrol and 1.5L Kryojet diesel, available across manual and automatic transmissions.
Commenting on the introduction of the Legend Series, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said: “The Sierra established the Premium Mid-SUV segment by bringing together iconic design, advanced technology, uncompromising safety, performance and a luxurious SUV experience in a way that resonated strongly with customers. With the new Legend Series, we are building on that success by bringing a richer and more indulgent cabin environment to more customers across the Sierra portfolio. By offering the features and comforts customers value most, we are making the Sierra more relevant and accessible while staying true to the qualities that define it.”