{"id":4585,"date":"2021-04-24T13:40:21","date_gmt":"2021-04-24T13:40:21","guid":{"rendered":"https:\/\/thenewzbiz.com\/?p=4585"},"modified":"2021-04-24T13:40:21","modified_gmt":"2021-04-24T13:40:21","slug":"van-heusen-launches-new-sub-brand-denim-labs","status":"publish","type":"post","link":"https:\/\/thenewzbiz.com\/?p=4585","title":{"rendered":"Van Heusen launches new sub-brand \u2018Denim Labs\u2019"},"content":{"rendered":"<p><strong>THE NEWZ BIZ TEAM, MUMBAI<\/strong><\/p>\n<p style=\"font-weight: 400;\">\u00a0Van Heusen, India\u2019s leading power dressing brand from Aditya Birla Fashion and Retail Ltd., today announced the launch of its new sub-brand \u2018Denim Labs\u2019. Van Heusen Denim Labs ushers in the new age of denim, crafted for the modern-day professionals who need to seamlessly shift between work and play.\u00a0The brand has also launched a campaign entitled\u00a0\u2018Move In The New Blue\u2019\u00a0featuring the face of the brand and India\u2019s leading Bollywood star\u00a0Jacqueline Fernandez.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Targeting young professionals,\u00a0Van Heusen Denim Labs\u00a0is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort. Using its rich experience of over 128-years in the workwear category, this new sub-brand stands for fashion and functionality, with each product offering created to provide the perfect blend of comfort, performance, and ergonomics.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Van Heusen Denim Labs\u00a0will offer an entire collection range including shirts, trousers, layering pieces like truckers, jackets and blazers for both men and women. The collection features attractive style elements such as a contoured waist for maximum grip and sleek look, reinforced seams for extra durability, power stretch for easy movement and easy-access pockets. These denims are available in different fits such as skinny, slim, and regular, all of which come in a selection of washes and finishes.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Van Heusen has also unveiled a campaign christened\u00a0\u2018Move In The New Blue\u2019\u00a0to promote the Denim Labs brand. Centered over Jacqueline who is grooving, stretching, swaying, spinning in variety of denims by\u00a0Van Heusen Denim Labs,\u00a0the film showcases the broad range of supremely stylish denims perfect for every occasion and mood of today\u2019s style and comfort conscious consumer. The campaign will be featured across multiple mediums such as television, print and digital.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>THE NEWZ BIZ TEAM, MUMBAI \u00a0Van Heusen, India\u2019s leading power dressing brand from Aditya Birla Fashion and Retail Ltd., today announced the launch of its new sub-brand \u2018Denim Labs\u2019. Van Heusen Denim Labs ushers in the new age of denim, crafted for the modern-day professionals who need to seamlessly shift between work and play.\u00a0The brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,505],"tags":[1399,1398,1397],"class_list":["post-4585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-press-releases","tag-denim-labs","tag-new-sub-brand","tag-van-heusen"],"_links":{"self":[{"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/posts\/4585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4585"}],"version-history":[{"count":1,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/posts\/4585\/revisions"}],"predecessor-version":[{"id":4587,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/posts\/4585\/revisions\/4587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=\/wp\/v2\/media\/4586"}],"wp:attachment":[{"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenewzbiz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}